Tag
#Treatment Trajectory
2 articles
Practice Operations
The Acquisition Addiction: Why Your Marketing Budget Buys Back Patients Your Practice Already Lost
A group practice added 7,544 new patients in twelve months and kept 1,412 in a trajectory — while spending $1,880,013 on marketing. That is $1,331 per retained patient against a $1,202 patient value. The inverted engine, audited.
Practice Operations
The Treatment Trajectory: Why Patients Don't Leave Your Practice — They Fall Out of It
A Treatment Trajectory is the documented arc of a patient's care — diagnosis, acceptance, completion, re-care. Why patient loyalty is an architecture, not a sentiment, and how buyers price trajectory data at exit.