Tag
#New Patients
2 articles
Practice Operations
The Acquisition Addiction: Why Your Marketing Budget Buys Back Patients Your Practice Already Lost
A group practice added 7,544 new patients in twelve months and kept 1,412 in a trajectory — while spending $1,880,013 on marketing. That is $1,331 per retained patient against a $1,202 patient value. The inverted engine, audited.
Practice Operations
The Conversion Gap: Why 20 New Patients a Month Doesn't Necessarily Mean Growth
Twenty new patients a month and flat collections: the practice is losing 52% of diagnosed treatment, breaking 12% of appointments, and letting 22% of hygiene walk. The $650K conversion gap, with math.