Tag
#Patient Acquisition
2 articles
Practice Operations
The Acquisition Addiction: Why Your Marketing Budget Buys Back Patients Your Practice Already Lost
A group practice added 7,544 new patients in twelve months and kept 1,412 in a trajectory — while spending $1,880,013 on marketing. That is $1,331 per retained patient against a $1,202 patient value. The inverted engine, audited.
Practice Operations
The Reputation Paradox: How to Build Your Practice Without Selling Your Professional Soul
Chasing online reviews has become a vanity metric that drains morale and returns little. Track patient source, measure new-patient value by channel, and ask strategically.